It was all smiles affair at the Launch of Panache store. This store for desginer clothes opened in Lokhandwala area in Mumbai.

Some hot smiling faces were present at the launch. And yes, some hot new designs were also at the showcase for propective buyers.

Model Shamita Singha was the main attraction at the launch event. Dressed in casuals, she looked hot as ever. Here is all the action from launch event in images.