Having a celebrity does help, be it a product or even a website. Diya Mirza was all smiles at the launch of new social community website BigAdda.com

This website is promoted by Anil Ambani group and seems to take on Orkut head-on. Well, time will tell how good they are!

In the meantime, check out beautiful smile of Diya Mirza at the launch function. As usual, she is casually dressed with no make up look, love it!

  

BidAdda aims to have user base of 100,000. Driving the user base will be BigAdda’s five youth icons:

Madhur Bhandarkar (film director), Diya Mirza (actress), Shankar Mahadevan (music composer), Atul Kasbekar (photographer) and Irina Brar (top golfer).

So, which Adda are you heading to? At the moment I am going to Orkut ;)