Pepsi wants to take its cold drink campaign to young mass of India. Besides the young theme, they have roped INN 4 young icons of India - Shahrukh Khan, John Abraham, Ranbir Kapoor and Mahendra Singh Dhoni. A specific sport focus is being done with a specific celebrity.

John AbrahamMahendra Singh Dhoni

Mahendra Singh Dhoni, obviously has cricket (more…)